Frontline has rebranded its fast-track social work training programme as Approach Social Work.
The rebrand comes a decade after the charity started delivering the scheme, under which trainees qualify in a year and are prepared for a career in child protection social work.
The organisation itself will retain the name Frontline.
Rationale for Frontline rebrand
Explaining the decision, Frontline's external relations director, Jackie Sanders, said: "This rebrand comes alongside several changes for the 2024 cohort as part of the new contract for the programme, which also includes the extension to a three-year programme."Our main priority for the rebrand was to ensure the new name and visual identity both support the purpose of our programme to attract new people into the profession. We received highly positive responses from the testing audience - made up of some of our local authority partners, current and former participants and jobseekers interested in social work."
The organisation now trains up to 500 participants in each cohort, with trainees placed in local authorities or children's trusts in England. There, they work in groups of five under a consultant social worker - an experienced practitioner who serves as both manager and practice educator.
Bursary levels
In this qualifying year, trainees receive bursaries worth £18,000 outside the capital and £20,000 in London, a similar level to fellow fast-track schemes Think Ahead and Step Up to Social Work but more generous than funding for students on traditional university courses.After qualifying - while employed by the same council or trust - participants receive further support from Frontline in year two and then are expected to complete a master's in advanced relationship-based social work practice in their third year.
